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Website Strategy Workbook

This is the workbook I use with my clients to create sites that CONVERT.

So you’ve just launched your brand new website and you are STOKED. You want everyone and their mother to see it.

Launch day came and went, and then … crickets. Maybe your website traffic spiked for a little bit, but now it’s back to ho-hum status and you’re looking for a way to kick things up a notch.

Getting more website traffic is important to the sustainability of your business. Your website is often the first point of contact with potential clients but if they’re not even finding you on the internet then what’s the point?

Getting more eyes on your content and what you do will ultimately lead to more conversions, more quality leads, and more income.

Here are 6 strategies you can use to increase your website traffic.

Set up a Facebook Pixel on your website

The Facebook Pixel the most effective way to re-target people who have visited your website before. The Facebook Pixel is a piece of code inserted into the header section of your website that tracks who has visited your website and what they’ve done while they were there. That information gets sent back to your Facebook business account and you’re able to re-target those people who previously visited your website with custom ads. It’s all about serving ads to people who already expressed interest in what you do and the services you offer.

Watch: The Beginner’s Guide To The Facebook Pixel

Create consistent content and MARKET that content

First and foremost the best way to climb your way up the SEO search results is to consistently offer valuable content that people are looking for. The keyword is consistency. That doesn’t mean posting every day, or even every other day. I could mean posting once a week, every other week, or monthly. Whatever schedule works for you, commit to it.

Learn: How to Create Consistent Content for Your Website + Free Planner

Be the solution to your client’s problems

A great way to show your clients that you understand them and can help them is by writing blog posts solving their struggles. This is a great opportunity to present your services as the solution to their frustrations and how it’s going to benefit them in the long run ( save them time, save them money, etc). These articles will also help with SEO and can give your website more credibility and authority in the eyes of search engines.

Read More: Your website needs empathy

Start using an ad budget

There are two types of advertising: paid and organic. Paid advertising is when you boost a post on Facebook or pay for advertising space on google. Google Adwords is a great way to get your business in front of people who are actively searching for a business like yours. And the great thing about AdWords is that is pay-per-click advertising (PPC advertising) which means that you only pay when someone clicks your ad link.

Offer Content Upgrades

A content upgrade is a piece of digital content (a checklist, a pdf, a planner, etc) that you offer as a download to your website visitor that is free and valuable. I’m not talking about fluff stuff here. It has to be something they WANT and something that is going to make their life easier / streamline their efforts / teach them something they don’t know, etc.

For example, in this blog post, I created a free 2020 website content planner to go along with my post about how to create consistent content for your website. This planner helps make marketing efforts easy and streamlined and pulls it all together in a pretty design.

Make your website easy to use and fun to look at

A huge factor of successful and high-converting websites is that they are easy and enjoyable to use. These websites are easy to navigate and pleasing to the eye. If your website leaves someone feeling good then they’re more likely to come back again and again.

The Bottom Line

In order to get more quality website traffic make sure your website is easy and enjoyable to use, that you’re offering consistent and valuable content, and you’re budgeting for advertising. Every strategy (whether it be marketing, SEO, or blogging) takes about 3-6 months to start seeing real results. Use these 6 strategies consistently and your website will be primed to actively generate quality leads and help you grow your business.

Curious what a strategically designed website could do for your business??

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