Your sales page is the BEST opportunity you have on your website to introduce your services and spur your visitors to action by reaching out or booking a call.
It needs to be information, persuasive, and authentic, all at the same time. If your website isn’t converting visitors into clients, then ultimately you’re losing out on more booked projects and more income!
That means all the marketing and advertising budget you’re currently spending to find new clients is going to waste.
Is your website struggling to convert browsers into buyers?
In this post, you’ll get powerful sales page copywriting prompts that will help you get to the root of your offer, why people should work with you, and how to write your sales page in a way that converts like crazy.
7 Sales Page Copywriting Prompts To Increase Conversions
What problems are your ideal clients facing?
What are they struggling with in their business? This shows potential clients that you understand where they’re coming from and what they’re struggling with.
Once they work with you, what will their life/business look like?
How will their life change? Talk about real-life results that you’ve gotten for previous clients.
What makes your offer different from every other offer similar to yours?
Share your unique selling points and what sets you apart from your competitors. There are plenty of choices when it comes to picking a graphic designer, social media manager, VA, or coach. And chances are, you’ll all similar offerings as your industry peers! The point of this prompt isn’t to list out the nitty-gritty details of what’s included in your packages but why YOUR design packages are different from any other design package out there. Talk about the benefits, not the features.
What results can potential clients expect from you?
What will they be able to do, learn, or achieve after they work with you? Get real specific here. The more detail you can paint, the more impact you’ll leave. Talk about how their life and business will be different after working with you.
What guarantee do you offer?
This section is important to put your reader’s mind at rest. How do you ensure results? Share about previous clients who have worked with you and been happy with the outcome.
Who is this offer for?
In this section, describe your ideal client so they can self-identify. This also demonstrates that you know where they are and what they struggle with.
What are the common objections you hear?
In this section, handle common objections you’ve come across.
- I can’t afford this right now
- I’m too busy
- Do I really need to spend money on something like this?
- I’ve spent money on something like this in the past and it hasn’t worked
- How much time is this going to take out of my week / add to my schedule?