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Strategic Website Design

For Service Based Business Owners

Are you struggling with converting website visitors into customers? Your sales page is your best opportunity to introduce your services and compel your website visitors to book a call or send in an inquiry.

It needs to be information, persuasive, and authentic, all at the same time. If your website isn’t converting visitors into clients, you’re losing money.

That means all the marketing and advertising budget you’re spending to find new clients is going to waste.

In this post, you’ll get powerful sales page copywriting prompts that will help you get to the root of your offer, why people should work with you, and how to write your sales page in a way that converts like crazy.

7 Sales Page Copywriting Prompts To Increase Conversions

What problems are your ideal clients facing? What are they struggling with in their business? This shows potential clients that you understand where they’re coming from and what they’re struggling with.

Once they work with you, what will their life/business look like? How will their life change? Talk about real-life results that you’ve gotten for previous clients.

What makes your offer different from every other offer similar to yours? Share your unique selling points and what sets you apart from your competitors. There are plenty of choices when it comes to picking a graphic designer, social media manager, VA, or coach. And chances are, you’ll all similar offerings as your industry peers! The point of this prompt isn’t to list out the nitty-gritty details of what’s included in your packages but why YOUR design packages are different from any other design package out there. Talk about the benefits, not the features.

What results can potential clients expect from you? What will they be able to do, learn, or achieve after they work with you?

What guarantee do you offer? This section is important to put your reader’s mind at rest.

Who is this offer for? Describe your ideal client so they can self-identify.

Handle common objections you’ve come across.

Example:

  • I can’t afford this right now
  • I’m too busy
  • Do I really need to spend money on something like this?
  • I’ve spent money on something like this in the past and it hasn’t worked
  • How much time is this going to take out of my week / add to my schedule?

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