Your website has the potential to be a POWERFUL marketing tool for your business.
A website that is strategically designed to meet your goals and generate leads can help you gain a competitive advantage in your industry.
If you’ve been wondering whether a custom website design is worth the money then keep on reading.
It gives you credibility
Your website is the only piece of the internet that you 100% own. Having a website that presents you like the professional you are, establishes trust and demonstrates that you know your stuff.
46% say that a website is the biggest determined of whether they trust a company.
(The Digital Consumer Study)
It expands your reach
The only way to get the word out about your business is to market your business. You don’t just sit there waiting for the leads to come in. How can anyone know anything about your business without being told?
63% of people used the internet to find businesses and inform their purchase decisions.
(The Digital Consumer Study)
Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone.
(Google, 2018, Source)
It attracts new customers
Think about it: when you are looking for a business, whether that be a restaurant, a laundromat, a tax service, or even a marketing consultant for your business, where do you go to do your research? The internet!
30% of customers won’t even consider a business without a website.
If your website isn’t poised to attract visitors and convert them into customers then it’s holding you back.
Let’s do a quick experiment.
Go to your favorite search engine and type in the words you would want people to use to find your business.
What pops up?
When people search for a service or business online, they’re going to go with the companies that have a robust and professional web presence.
It saves you time
Your website has the potential to save you time and money as a business owner.
Think of it like this…
Your website is essentially having a conversation with a person that is interested in your services.
Expressing empathy, understanding their struggles, offering a solution and answering their questions is all a part of the conversation you would have with a potential customer in person or on the phone.
When your website is set up to strategically walk potential customers through your company and how you can help them, it increases their trust in you and saves you time in the long run by having it all in once place, readily available at all times.
Time otherwise spent answering these questions or presenting your services can now be allocated to other priorities.
It helps you close more sales
When you have a website for your small business that is specifically designed and built to generate leads, act as a sales funnel, and convert customers, then it’s ultimately helping grow your business and make more sales.
A website that establishes trust, answers questions and guides visitors to purchase is what closes deals.
The Bottom Line
Overall having a website that is both eye-catching AND high converting can help increase inquiries, enhance your brand, generate more leads, increase your income, and improve your customer experience.