You’ve JUST invested in a beautiful new website that you’re so excited to launch.
And then ….
Does that sound familiar?
Unfortunately, I hear this all the time from clients who’ve invested in a pretty website design that had no strategy behind it.
If your new website is floundering and you don’t understand why, these three reasons might be the answer.
It’s not PAINFULLY CLEAR what you do and how you help
If your customers are confused about what you do and exactly how you can help them, then they are going to go to your competitors. People put their money where their confidence is.
Maybe your website has too much industry jargon or uses vague language. Look at what you offer as solving a problem.
Detail that problem and the solution you offer. Paint the picture of your customer’s life BEFORE working with you and after.
Tell them exactly what their life is going to look like once they’ve started working with you. THIS is what people care about – not ambiguous promises.
You are not inviting visitors to take the next step
Call to Actions (CTAs) are essential in strategic web design. If you don’t have CTAs on your website, then focus on fixing this FIRST.
If people don’t know what to do next to hire you, they’re not going to sit there and ponder it over to figure it out. No! They have better things to do with their time. Like hiring someone who makes it easy to hire them.
Asking people to take action, to DO something (like submit a contact form or sign up for your newsletter) will start increasing your inquiries.
Don’t use passive call to actions. Use active call to actions.
Passive: Learn More | Active: Schedule a Call
You are not using your social media to market your website
If you have a website for your business then you (obviously) want people to see. And then more people. And then a lot more people.
How does this happen?
Well, it doesn’t happen from letting your website sit there!
In order to get more eyes on your website, promoting your website and adding fresh content has to be a part of your overall marketing plan.
You need to give people a reason to visit your site and come back for more.
The Bottom Line
If your website does not speak specifics about the problems you solve for your clients, and it doesn’t ask website visitors to take action, and if you are not marketing your website, then your site is not as effective as it can be.
Your site has the potential to bring in more inquiries, generating more leads, and closing more sales. Need some help? Reach out!
Take Action: how can you make your website more effective today?
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