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I recently finished reading Grit by Angela Duckworth and I’m convinced that THE MOST important skill you can have as a business owner and entrepreneur is persistence. It also so happens that one of the most successful tech entrepreneurs in recent history completely agrees…

“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.”

– Steve Jobs, Co-founder, CEO, Chairman Apple Inc.

Endurance is more important than talent.

Say what? We’re conditioned to believe that some people are just more “naturally talented” at swimming, leading, managing, organizing, marketing etc. But the science shows that is just not the case. While talent does lend it’s hand, endurance counts twice as much. Persistence gets you through to the end, not riding the waves of talent.

Anticipate and embrace setbacks, and then move on.

I’ve written a before about failure and making mistakes in business. And that’s because it’s 100% unavoidable. How you react or even overreact to setback and failures determines your forward motion and growth. Understand that things happen, adjust, learn from it, and move forward. 

What is one thing you can identify to persist with this week? 

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