If you are a service-based business owner who has a beautiful website that isn’t bringing in inquiries, then your website could be missing this essential element of profitable web design: conversion copywriting.
It’s the mistake I see the most on websites that are not actively generating leads or closing sales.
What is conversion copywriting?
Well, it’s quite simple.
Conversion copywriting is written with one goal in mind: getting potential customers to take action.
That action could be submitting an inquiry or booking an appointment that will ultimately lead to booking your service.
The main difference between conversion copywriting and copy that is not converting is that conversion copywriting is a lot less about what you offer and a lot more about how your customer benefits and what they’re going to get. It’s not about what YOU offer, but about how it will help THEM.
Conversion copywriting focuses on the benefits of a product or service, rather than the features.
If you are selling lawn care services and your website copy mainly focuses on the kind of equipment you have to get the job done, then chances are your visitor’s eyes will glaze right over.
Because they don’t care about the technical part of the latest lawnmower, all they care about is how their lawn will look and what their neighbors will think.
So instead of talking about the new 40 inch blades of the latest and greatest lawnmower, talk about how your customers will look and feel after they’ve hired your company to take care of their yard.
Get the yard you’ve always wanted with less stress and less hassle. Our crew’s experience means we work quickly and efficiently, so you’ll have the lawn of your dreams and be the envy of your neighbors in no time.
How to get started
If you are ready to start writing your website copy from a benefits-lead point of view, then here’s a quick trick to get started.
Write down the services you offer and then list three ways your customer’s quality of life/business will change after they hire you for that service. Will they have more time, less stress, more options, faster solutions? Be specific.
Take Action Today
Start with one page of your website and rewrite the copy so that you are painting the picture of what your customers’ life will look like after they hire you. Remember: Your customer doesn’t want to hear what services you sell, but what you can do for THEM.
The Bottom Line: If you are not using conversion copywriting on your website, you’re missing out on opportunities to book more clients and make more money.
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