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Strategic Website Design

For Service Based Business Owners

Linden Co Floristry is a custom floral design company run by the super talented Caroline Jordan. Caroline started out by creating custom arrangements for weddings and engagements and has since branched (heh) into creating custom floral designs for businesses, restaurants, parties, and residential projects. Take a look at her Instagram – it’s packed with beautiful designs and inspiration.

When Caroline and I first connected, she expressed that she needed a new website design that would represent her business in a sophisticated way while capturing the elements of her brand that are unique.

She needed a website that would not only attract the attention of future clients but inspire them and cast the vision of what it would be like to work with Linden Co.

What is a website visual guide?

Before any development begins I create a Website Visual Guide so that we get on the same page design-wise before any development begins. I take inspiration from the design examples my clients give me in the Website Content Workbook in order to create these examples of what their website could potentially look like.

I do this so that before any coding beings, we are on the same page. Same page = streamlined project + less stress!

Here are the two options I presented to Linden Co Floristry. What do you think?

Option One – Modern Greenhouse

This first option I went with cooler tones and modern fonts.

Option Two – Warmth and Romance

This second option features warmer colors and more romantic fonts. A good serif font always gets the job done with a nod to the past.

Which one is your favorite? Tell me in the comments!