If you’ve been wondering what the difference is between strategic web design and regular web design then you’ve come to the right place! This is my jam. I’m all about designing websites in a way that are strategically built to meet your goals – whether that be more email subscriptions, more inquiries, or more sales. The whole POINT of a website is to help you grow your business in the way that you want. Strategic design can get you there.
First, what entails having a strategy?
This term gets tossed around a lot these days. So let’s take a moment to define what it means. Strategy is…
“a plan of action or policy designed to achieve a major or overall aim.”
So basically having a strategy means defining your goals and the actions you’ll take to get there.
What is strategic web design?
Implementing strategy into how you design a website simply means that you are making layout choices, content choices, call to action choices and copywriting choices that will ultimately help you accomplish your business goals. Your website is not here to be just a “pretty face” but to get things DONE.
Here are the basics
Define Your Goals
In order to measure if your website is a success, you need to have goals. What actions do you want people to take? Is your goal to get more email subscriptions? For visitors to learn about your product? To leave reviews, to buy more? If your website was “successful” what would that look like to you? Write these down.
Pages Need Purpose
Every single page on your website needs a purpose. Your visitor lands on your home page, about page, or service page. You’ve managed to capture their attention and pique their interest throughout the whole page, now what action do you want them to take? Do you want them to sign up for your newsletter, submit an inquiry, fill out a contact form, or download a free resource? Every page should be directing visitors to take the action you want them to take. They should read through the page and have a clear next step to take. This is essential to have a strategically designed website.
If you want to increase your website visits by 10% then how are you going to direct web users to your website?
One of the biggest mistakes I see when business owners get a new website design is just letting it sit there. While creating a strategic design is half the battle, you need to start incorporating your website into your social media marketing efforts. Write blog posts, create free resources, and offer value to your followers that they can only access through your website. Not everything should be behind the gate of “sign up to get access” but it’s important to offer incentives.
The more I’ve done web design the more I’ve come to believe that conversion copywriting can be the secret sauce to your website. It can be hard to get complete strangers to trust your product, your company, and the services you offer. Being able to clearly communicate and gain the trust of your website visitors makes a HUGE difference in how converting your website is.
High-Quality Branded Photography
I’ve said it before and I’ll say it again, this year is the year you need to invest in custom branded photography for your company. Making sure your digital identity matches your brand and sets you apart is a fundamental element to marketing. Read: Where To Get Amazing Photos For Your Website.
This isn’t as sexy as all the other elements to strategic website design, but it’s just as important. It’s no secret that attention spans continue to shorten over time. It’s important to have a website that loads fast and captures the attention of your visitors right away. Choosing a fast host and optimizing your website content and images increase the speed of page loads.
Where do I start?
Over the next two weeks I’m going to be publishing a series of Strategic Web Design How To’s to get you started on revising your current website design in order to make your website convert more visitors into customers. We’ll go page by page in order to optimize your website.
This email course is for you if you already HAVE a website but need it to bring in more inquiries and email subscriptions.
Sign up with the form below to be the first to access the Strategic Web Design training!