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Website Strategy Workbook

This is the workbook I use with my clients to create sites that CONVERT.

You’ve decided it’s time for a new website design, but where do you begin? These are the things you’ll need in place to begin a new website design.

Pre-Web Design Checklist

Clear Measurable Goals

One key element when starting any process is to have clear goals written out. That will be how you measure the success of your website. Identify the stats that matter the most to your business and compile those statistics from the past three months. If you haven’t already, install Google Analytics Dashboard For WP to help track this.

Ask yourself – what results do I want? Are you looking for conversions, more inquiries, increased blog post shares, etc.

Branding

Your brand logo, fonts, colors, and guidelines will help your web designer create a custom branded website tailored to your business. If you have worked with a branding designer to develop a branding identity then you should have a style guidebook that includes all of these specifications (like what fonts your brand uses in marketing materials, what your core brand colors are, etc).

Copywriting

Before you being a website redesign, it’s important to have a plan for the copy (text) for your new website. Chances are the copy you have on your current website is not doing the best it can to convert visitors into customers…which is probably one of the reasons you’re looking for a new website design!

To determine how you want to handle copy ask yourself these questions:

  • Do you want to rewrite the copy yourself?
  • Do you want to work with a copywriter to develop copy for your website?
  • Does your web designer offer a copywriting service? Do they offer a service to edit or consult on your current website copy?

Figuring out how you want to handle the new copy for your website is important to figure out so when it comes to designing your website, your web designer will be able to create a design for your business that is content forward which will make sure your website visitor are seeing the information you want.

Read: How to write website copy that converts.

Photography

Another essential element to a successful website design is high quality and compelling imagery.

A new website design calls for new photos, so where are they coming from?

Are you planning on sourcing stock photos? Will you be sourcing them yourself or do you want help from your web designer in the selection process?

Will you be working with a photographer to create custom branded photos for your business?

Both avenues above are great options and it all depends on your goals for your new website.

Read: Should I purchase stock photos or custom branded images for my new website?

The Bottom Line

Deciding to get a new website design for your business is an exciting endeavor! It’s good to be as prepared as you can be when making any investment in your business, however, if you feel stuck along the way reach out at any time for help!

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FIRST – Fill out the form below for a free, no-obligation discovery call.

SECOND – On the discovery call we’ll talk about your project, your goals, and if I’m the right designer for you.

THIRD – I’ll send you detailed pricing information on your project, OR if I’m not the right person to help you then I’ll point you in the right direction for a better fit. 

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