Strategic Website Design

Custom web design that captivates visitors and converts them into customers.

You’ve decided it’s time for a new website design, but where do you begin? These are the things you’ll need in place to begin a new website design.

Pre-Web Design Checklist

Clear Measurable Goals

One key element when starting any process is to have clear goals written out. That will be how you measure the success of your website. Identify the stats that matter the most to your business and compile those statistics from the past three months. If you haven’t already, install Google Analytics Dashboard For WP to help track this.

Ask yourself – what results do I want? Are you looking for conversions, more inquiries, increased blog post shares, etc.


Your brand logo, fonts, colors, and guidelines will help your web designer create a custom branded website tailored to your business. If you have worked with a branding designer to develop a branding identity then you should have a style guidebook that includes all of these specifications (like what fonts your brand uses in marketing materials, what your core brand colors are, etc).

The Bottom Line

Deciding to get a new website design for your business is an exciting endeavor! It’s good to be as prepared as you can be when making any investment in your business, however, if you feel stuck along the way reach out at any time for help!