You probably have a great offer. In fact, it might be the best one you’ve had yet. But why is no one buying it?
When it comes down to it, there is one main reason that motivates consumers to purchase.
What’s in it for them.
When presenting an offer, business owners tend to talk about the tech aspects or the facts/details of the offer rather than the BENEFITS of the offer.
How much time it’s going to save their clients, how much money and frustration is going to save them.
It’s not clear what is in it for them.
Take Action: Take your top offer, your main service, and re-write it to only talk about how your client will BENEFIT from this service. How it’s going to change their lives. Talk about how their life was before using that product or service and how it’s going to be after they use that product or service.
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