In the age of social media, you might be thinking that you don’t need a website for your business.
That it’s a waste of time and money and you’d rather work on creating a viral marketing campaign for your business.
I hear ya. However, your website still matters, even in 2020. It helps grow your business which ultimately makes you more money.
Here’s why having a website in 2020 can actually help grow your business, attract more customers, and ultimately make you more money.
It demonstrates that you know your stuff
Having a website that lays out what your business does and how you help your customers is the first step in attracting new clients and building trust.
Demonstrating your expertise, knowledge, and quality of work is one of the best ways you can market your business. Your website can boost your credibility in a competitive market.
Incorporating elements like previous projects and client testimonials is a great way to show your website visitors that you are trustworthy and that you do great work.
You don’t own your social media profiles
Social media networks change algorithms, make new rules, and restrict your content in a way that can negatively affect your reach and impact.
When it comes down to it…these platforms have the potential to go away or lose importance. Remember Myspace or Xanga?
You’ll always have complete control and ownership over your website and the content you share.
Your website brings it all together
Your website is your home base – where all your marketing efforts come together.
Your website is where potential clients can learn more about the services you offer and how it can change their life / make doing business easier.
It helps people find you
If you are a service-based business with little to no web presence, then you’re not going to show up in the search results.
In The Digital Consumer Study, they found that 63% of people used the internet to find businesses and inform their purchase decisions.
Customers expect it
Having a website for your business is expected. Having a well-designed website presents your business professionally which makes it easier for potential customers to trust your business and hire you.
Your competitors have one
Your competitors have websites that are SEO optimized and mobile-friendly. When people search for a service or business online, they’re going to go with the companies that have a robust and professional web presence.
The Bottom Line
Having a website for your business is an essential tool you’ll need to get more customers and make more money.
Not sure where to start? Book a free call below to see how we can get your website to start generating leads and making sales asap.