Wolfgang Candy Company was founded all the way back in 1921 in York, Pennsylvania. It’s a family run businesses with a lot of history that produces sweet treats, chocolates, and confectionary items. In 2016 their business transitioned from retail to wholesale which necessitated a whole new website design, branding identity, and marketing strategy to align with their new identity as a B2B co-manufacturing company called Wolfgang Confectioners.
Design a mobile responsive website that communicates Wolfgang’s new branding and business transition with clear and clean front-end design.
Demonstrate Wolfgang’s capabilities, experience, and expertise to attract potential clients.
Intuitive and straightforward navigation and design flow to make information easy to find for potential co-manufacturing clients.
Every thorough project starts with research into market competitors. From there I observed what was working, what wasn’t working, and how we could improve upon UX design for the new Wolfgang website.
From there I took the new branding identity guidelines and drafted up detailed wireframes of how the new website would look and feel.
Once the wireframes were approved, I got to coding on WordPress using the Divi framework with custom modifications.
After testing mobile and cross-browser compatibility, and sending through for client approval, wolfgangco.com went live.
COO, Wolfgang Confectioners
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